About Us

Pam Reid

Owner / Head Coach

Pam is a firm believer in the power and value of professional mountain bike coaching.  As a beginner rider, she put hours into learning through trial, error, and her husband's well-meaning tips, only to find herself without the skills needed to make her riding experience truly great.

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Eventually, she found a clinic in Edmonton, signed up, and fell in love with how mountain biking could actually feel.  Armed with the tools for step-by-step progression and a commitment to developing through deliberate practice, she worked her way up towards where she wanted to be.

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Now with over fifteen years on the coaching side of a number of programs, Pam is excited to introduce her own business: Rubber Side Down MTB. Through her variety of skills clinics, multi-session programs, and private lessons, she works hard to provide information, build support, and inspire confidence. Plus, she makes the whole process incredibly fun.

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Pam is a phenomenal instructor thanks to her solid and continual experience of being a student.  She's dedicated to her clients' needs, and rarely happier than when she sees someone grasp a concept that will change their riding experience forever.